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How to market your business website

By Activ Web Design
Monday, December 17, 2018

How to market your business website

You may have the finest product on the market, however, in the absence of an effective marketing strategy, prospective customers may not find out about your offerings.

An online presence is a great start, however, a mere presence won’t get you anywhere, you need to promote your website to ensure people know about your website, business, products and/or services.

Here are some effective ways to market your business website.

Blog

Your blog will help you to establish your industry expertise. By offering original content, you can create a following, engage your target audience and connect with them directly, the best part is that a regularly updated blog keeps your website fresh and relevant, search engines are always looking to deliver fresh and the most relevant content to their users.

By publishing content regularly, you give Google and the other major search engines a reason to crawl your website frequently.

So be sure to maintain a regular blogging schedule be it daily, weekly or monthly. You can only reap good results by being a regular poster.

Social Media Marketing

Social media has transformed online marketing completely. You can easily promote your website by creating an account on social media platforms like Facebook, Twitter, Pinterest and Instagram.

Again, it’s all about content, publish good quality content in the form of text, pictures and videos to connect with your audience.

You can also run contests and giveaways to help take your brand to new audiences, gain new likes and generate new customers.

Local Listings & Search Engines

Register your business with Google MyBusiness, that way you will be easily found on Google search as well as Google Maps. Simply fill in the form, register and verify your business but don’t forget to do the same for Yahoo Local as well as Bing.

This is a very simple yet highly effective way to market your website and works wonders, especially for local businesses.

YouTube

Video is the most popular form of content in today’s times, and what better way than YouTube to reach out to your target audience. Create ‘how to’ videos, product demos, instructions, DIY videos and more to reach out to your target audience and promote your website.

In conclusion

These four strategies are a wonderful way to kick-start your online marketing plan and generate some high-quality traffic to your website. Should you need help with your online marketing strategy, feel free to get in touch with Activ Web Design. Our digital marketing specialists will create a bespoke plan to suit your requirements and budget. Click Here or call 0800 246 1209 now for a free consultation.

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