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Five benefits of paid search engine optimisation for small businesses

By Activ Web Design
Tuesday, January 9, 2018

Five benefits of paid search engine optimisation for small businesses

With so many people using the Internet to find products and services, as well as read reviews - it’s Activ Web Design Search Engine Optimisationmore important than ever that your business is easy to find online. Your business can become obsolete very quickly if you don’t have the right marketing strategy behind it. Below are five benefits of paid search engine optimisation for small businesses.

1. Increased traffic.

The one thing you need more than anything else once you set up online is traffic to the website. How are people going to find you, what keywords are they going to use? Whether you’re an expert or a novice a PPC campaign is a great way to drive traffic. Google would be the first port of call as they hold the greater market share - and you can be up and running in half and hour if you know what you're doing. This is ideal if your business in new or your website has little or no exposure.

2. Targeted ads.

While natural (organic) search is the most sought after among online business, paid advertising still has its place with millions spent on paid ads each day. By using paid search ads which are displayed as sponsored they can be changed, edited and optimised based on your goals and strategies as well as target audience. By creating a detailed list of targeted keywords matched with a combination of ad text and landing page URLs you can capture new customers with ease.

3. A/B Testing.

Of course when running a paid campaign there are going to be things that will work and those which do not. Paid campaigns offer the ability to test by using a wide range of features at your fingertips. While SEO is a great way to achieve success naturally it takes more time and a lot more effort to reach marketing goals. With a paid for marketing campaign this is not the case.

For example, if you wanted to see the effects of one ad versus another you would simply run the first ad for a set time and then the other. At the end you can compare the data to see which ad performed the best allowing you to optimise your marketing strategy to best effect. Google AdWords provides the best platform to do all of this, making sure you get the best return on your investment.

4. Greater reach.

Whether you're a local business or looking to grow internationally paid for advertising allows you to reach a vast number of new customers. Google is the #1 search engine with a huge market share and there is a reason for that. Google’s sponsored ads provide advertisers with many ways to reach new and existing customers on all relevant parts of the web in many industries and sectors.

5. Tracking.

Businesses today can spend thousands of pounds each month without any way of tracking the success of them. While newspaper advertising might be able to reach a large readership there isn’t any way to track its effectiveness. With a paid search marketing campaign, every ad, every keyword, and most importantly every pound spent can be tracked. This allows for very accurate ROI (return on investment) which makes paid search marketing a must for any small business looking to break into the online landscape.

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